26 Mar 2024

Fight for Kindness 2024 / the call is open

Fight for Kindness 2024: typography as a tool for social change / The new call for submissions is now open. Deadline late May 2024

Typography for social change: submit to the 2024 Fight for Kindness Campaign"


Florence, February, 2024

Recognizing the falling off of genuine kindness in today's world, "Fight for Kindness" is a global initiative calling upon the design community to harness the power of typography to promote the values of kindness. This project converges art and empathy to illuminate kindness, peace, trust, inclusiveness, and ethical integrity.

Following the success of its previous editions, Fight for Kindness has garnered multiple awards and recognitions, including  Indigo Gold award in Integrated Graphic Design for Social Change, Best of the Best in Social Responsibility at the C2A, and it was shortlisted in the Design for Good category of the Art Directors Club 102nd Award.

In its previous editions, with hundreds of contributions from talented newcomers to experienced design lecturers and creators worldwide, this initiative continues to inspire and unite creatives in spreading messages of kindness across languages and cultures.

TypeCampus proudly presents the new call for submissions, inviting designers from around the world to join in championing the values of kindness. 

Key Date: Celebrating World Kindness Day in November with the Third Edition of a global multi-location Exhibition.

Debora Manetti, Co-founder of Zetafonts and Creator of "Fight for Kindness" states:

"Given the backdrop of current worldwide challenges, I've come to deeply understand the tangible and concrete power of kindness in driving significant societal change. Often mistaken for mere politeness, this project seeks to illuminate the true essence of kindness, encompassing values, and qualities such as inclusion, empathy, peace, and trust, alongside a commitment to leaving a positive impact, both on an individual and global scale. We place our trust in typography to effectively communicate this message. Kindness is not merely a disposition but a deliberate choice we can cultivate and as designers, we have the unique opportunity to experiment and, more importantly, to inspire others

Through typography, we give form to kindness, creating a tangible message capable of meaningful social impact”


Fight for Kindness is a non-profit cultural initiative conceived by the TypeCampus Team and

sponsored by the Italian type foundry Zetafonts. With the support of the co-partners Cosimo Lorenzo Pancini, Francesco Canovaro and  the whole Zetafonts and TypeCampus team, Debora Manetti carries out this project alongside the talented designer Shrishti Vajpai, struggling every day with the time zone between Florence and New Delhi.

The success of this campaign is further attributed to the enthusiasm of the design community and thanks to the invaluable support of notable partners including Type Directors Club, C2Awards, Communication Arts, Indigo Awards, Typeroom, AWDA, You Creative Media, DNA Paris, People of Print, Farmani Group, House of Lucie, Hadath Alkhatt, OFFF Festival, Slanted Magazine, D&AD and the European Art Directors Club (now part of The One Club) and more.


As a result, Fight for Kindness seeks to demonstrate typography's remarkable capacity to convey potent and transformative messages.


It is completely free for anyone to participate in the open call.

The deadline for submissions for the 2024 edition is May 31,  2024.

Exhibitions will be worldwide, early in November.
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