The 2022 Type Trends Lookbook: the new normal
The 2022 Type Trends Lookbook is now out and free to download, to lead designers and brands in the complexity of the historical moment we live in the visual culture: the New Normal
Florence, March 11, 2022
In a period that demands awareness and knowledge by everybody working in visual design and communication, it is essential to try to look at what the future is going to ask us, as professionals of the creative industry.
This is why the independent type foundry Zetafonts cares to sponsor each year the work of the educational team of Typecampus, which analyzes visual trends as a way to reflect on global design culture.
The 2022 Type Trends Lookbook is now out as an inspirational guide to typographic and design trends, published in digital format and free to download
“The release of the 2022 Type Trends Lookbook coincides with dramatic and unexpected events – a period that demands awareness and knowledge by everybody working in visual design and communication” ? says Isabella Ahmadzadeh, chief editor of the project ? “Rather than just looking at the trendy surface styles, designers and brands are required to pay attention to the meaning of their visual choices. And whether this meaning is found in a shared dream or in a choral action, this book can be a useful tool to help your design become more critical and conscious of the world around us.”
Following the 2021 research, the Typecampus team has identified four behavioral drivers, that we can use for defining different scenarios to describe our present visual panorama made of uncertain reality: so, as a human being, you can dream of escaping from reality, finding refuge in another time and space, or you can face reality by seeking the best of what it has to offer. You can take action, by embracing new purposes, or you can choose to be passive because nothing you do makes a difference.
Basically, depending on the attitudes we face, trends and styles, therefore, correspond with their respective verbal and visual registers: Digital Ecstatic, Bold Purpose, Artificial Nostalgia and Hardcore Normcore.
While at the meeting point between the trends we can now find a blurry area that hosts the more interesting styles of contemporary visual culture. It is the realm of the so-called edge effect, in which all the tensions coming from the visual trends collapse onto one another and create a hybrid realm where opposites – truth and false, past and present, digital and physical – merge together.
Welcome to the heart of New Normal: Swap Culture.
Among the various scenarios and styles, it is possible to discover interesting points of view on each trends in the interviews of Nadine Chahine (I love typography), Amber Weaver (Type01 magazine), Héctor Ayuso (Offf! Barcelona), Francesco Franchi (Repubblica), Julia Kahl (Slanted Publishers), Raissa Pardini, Tina Touli, Typetype foundry, Valentina Casali (Sunday Büro) and Bill Gardner (Logolounge).
In addition to the usual research work, this year the readers of the Type Trends Lookbook will be able to deepen the vibrant characterizations of the trends identified also with the corresponding playlists, available on the TypeCampus profile on Spotify.
"As part of the academic activity, this project is for our type foundry an opportunity for observation, study and research essential to understanding the needs of designers, brands, but above all of the society in which we live.” ? says Debora Manetti, co-partner of Zetafonts ? “it is a meticulous job and a commitment of over 3 months, between research, production, contacts. Finally, to reach the main recipients of the project: designers, agencies, and design schools, with special regard for the affiliates of the TypeCampus academic project”
The Type Trends Lookbook 2022 is available through the web and social channels of Zetafonts and TypeCampus. Soon also available in the printed version.
The 2022 Type Trends Lookbook: The new normal
by TypeCampus Team
Authors: Isabella Ahmadzadeh, chief editor of the project, Francesco Canovaro, Cosimo Lorenzo Pancini, Sofia Bandini, Shrishti Vajpai
IMAGES AVAILABLE AT THIS LINK> https://www.dropbox.com/sh/qupvir6okpbs7ao/AAATAhfRpyDwzH8zQtqg-s0ea?dl=0
Zetafonts is part of Ligature Srl
CONTACT: Debora Manetti / firstname.lastname@example.org
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